POWERING A Sustainable Dairy Industry The no. 1 alerting system for livestock fertility, lameness & well-being.

DID YOU KNOW?

1P PER LITRE

Production costs can be reduced by 1p per litre over a 12-month period by using CowAlert to improve
fertility alone.

(*Study on 5 farms using CowAlert system over a 12-month period)

1 HOUR

One hour additional lying time provides 1.7kg additional milk in the tank each day!

(Bach et al. 2008)

£320 PER COW

Average cost of lameness case, £320 per cow.

(Willshire & Bell, 2009)

270 – 857KG

Lameness reduces milk production by between
270 – 857kg per lactation. The reduced milk production may occur up to 5 months after treatment for lameness!

(Huxley, 2013)

8 LITRES LESS

A lame cow on average produces 8 litres of milk less per day compared with
non-lame cows.

(Blackie et al., 2011)

COMMERCIAL FARMING

CowAlert uses state of the art technology to provide 24/7 health, lameness and fertility alerts to dairy farmers, enabling them to make significant time and cost savings.

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RESEARCH PRODUCTS

IceRobotics is the world’s leading developer and provider of data collection and analysis products for monitoring livestock behaviour.

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COMMERCIAL FARMING

CowAlert uses state of the art technology to provide 24/7 health, lameness and fertility alerts to dairy farmers, enabling them to make significant time and cost savings.

More Info

RESEARCH PRODUCTS

IceRobotics is the world’s leading developer and provider of data collection and analysis products for monitoring livestock behaviour.

More Info

WHAT IS COWALERT? What is CowAlert? YOUR HERD'S HEALTH AND WELL-BEING, Alerting you to her heats, including optimum AI window, lying time and early lameness detection including the overall herd’s mobility score. AT YOUR FINGERTIPS MORE INFO WHAT IS COWALERT? What is CowAlert? UNIQUE LAMENESS DETECTION Continuous monitoring and analysis of each cows' mobility enables you to keep one step ahead of lameness issues and intervene early. MORE INFO WHAT IS COWALERT? What is CowAlert? LYING TIME ALERTING Lying time insights provide an early indication of health issues, enabling you to improve animal production and wellbeing. MORE INFO WHAT IS COWALERT? What is CowAlert? AUTOMATED MOBILITY MONITORING CowAlert assesses the mobility of your cows on a continuous basis and works out their daily mobility score according to national standards. MORE INFO WHAT IS COWALERT? What is CowAlert? ADVANCED HEAT DETECTION Our superior heat detection has been validated through scientific studies and head-to-head comparisons with other systems. MORE INFO

EXCEPTIONAL RETURN ON INVESTMENT?

The below example shows the annual savings you could be making based on small management changes with the assistance of CowAlert, on a UK farm with an average herd size of 150 dairy cows.

MANAGEMENT CHANGES

Simple changes to the management on your farm

BACKGROUND

Average industry statistics

ANNUAL SAVING

Potential annual savings to
your farm business.

REDUCE CALVING INTERVAL

REDUCE NUMBER OF LAME COWS

INCREASE COW
LYING TIME

Avg. cost per day over 365 days per cow is £51

Avg. cost of lameness case, £320 per cow2

60 minutes extra lying time is 1.7kg additional milk3

10 Days

8 Cows

30 minutes

£7,500.00*

£2,560.00*

£13,495.88**

YOUR POTENTIAL ANNUAL SAVINGS

£23,555.88

*  The above figures are based on average UK herd size of 150 dairy cows. **  Figure based on current milk price per litre being £0.29 as reported by Defra December 2018.

1. The average cost of a missed heat is £110 per 21 days, equalling £5 per day per cow. 2. Willshire & Bell, 2009 3. Bach et al, 2008

Learn More

EXCEPTIONAL RETURN ON INVESTMENT

The below example shows the annual savings you could be making based on small management changes with the assistance of CowAlert, on a UK farm with an average herd size of 150 dairy cows.

MANAGEMENT CHANGES

Simple changes to the management on your farm

BACKGROUND

Average industry statistics

Avg. cost per day over 365 days per cow is £51


10 DAYS


ANNUAL SAVING

Potential annual savings to your farm business.

£7,500.00*


BACKGROUND

Simple changes to the management on your farm

Avg. cost of lameness case, £320 per cow2


8 Cows


ANNUAL SAVING

Potential annual savings to your farm business.

£2,560.00*


BACKGROUND

Potential annual savings to your farm business.

60 minutes extra lying time is 1.7kg additional milk3


30 minutes


ANNUAL SAVING

Potential annual savings to your farm business.

£13,495.888.00**


YOUR POTENTIAL ANNUAL SAVINGS

£23,555.88

*  The above figures are based on average UK herd size of 150 dairy cows.

**  Figure based on current milk price per litre being £0.29 as reported by Defra December 2018.

1. The average cost of a missed heat is £110 per 21 days, equalling £5 per day per cow. 2. Willshire & Bell, 2009 3. Bach et al, 2008

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WHY USE COWALERT?

CowAlert is the number one choice for farmers and researchers across the globe. It delivers a highly accurate understanding of fertility, health and well-being, allowing the user to improve performance and cost-effectiveness across their business.

With its proven technology, CowAlert has been developed through years of dedicated research. It offers farmers a valuable tool which can be used as your ‘eyes and ears’ 24/7, with the ability to view data on your laptop, tablet or smartphone. We provide first class training and support to our customers and offer regular updates and new modules all designed to improve herd management.

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COWALERT HELPS TO:

IMPROVE HEALTH AND
WELL-BEING WITHIN THE HERD

OPTIMISE
MILK YIELD

INCREASE LABOUR
PRODUCTIVITY AND EFFICIENCY

REDUCE COSTS OF
INFERTILITY

INCREASE PRODUCTIVITY
AND SUSTAINABILITY
WITHIN THE HERD

SAVE ON LABOUR,
FERTILITY AND MEDICAL
TREATMENT COSTS

IMPROVE FARM
MANAGEMENT

THE ICEROBOTICS 60 MILLION MOVEMENT IS GROWING Cow DAYS OF DATA COUNTRIES 26 150 PEER REVIEWED PAPERS

1 “The lameness alerts highlight the cows that we need to examine and creates a daily inspection list. We see this as another valuable tool in our lameness toolbox which is helping us to pick up lame cows earlier and reduce the herd’s lameness” Jacquie Browne
Pomeroy Farm, Wiltshire
2 “The fact that you can access everything from your mobile phone, and you don’t have to keep going back into the house to see the data is brilliant! It’s an excellent management tool and allows us to make well-informed choices from the data in front of us, saving us time and improving the accuracy of the judgements we make when it comes to the productivity of the herd.” David Hyslop
Meinside Farm, Lockerbie
3 “Since using CowAlert we’re no longer tied to the cow shed, our calving interval has reduced from 415 to 390 days and conception rate has improved by 17%. Overall I regard CowAlert as a sound investment. It has added to the bottom line in terms of both calf and milk production and freed up time which is also a major cost in farming today.” Richard Marshall
Rylands Farm, Omagh
4 “The cows that CowAlert is picking up-even the trained eye would miss. Getting on top of lameness is so important. It’s milk in the tank. An uncomfortable cow gives less milk. It’s welfare and welfare is paramount.” Alan Steer
Field Barn Farm, Dorset
5 “The Lameness module is making us look at cows we wouldn’t have previously looked at. We have found cows that have had bruising that could have developed into an ulcer. It means we pre-empt issues before they become a problem” Michael Yates
East Logan Farm, Dumfriesshire
CUSTOMER TESTIMONIALS