DID YOU KNOW?

1P PER LITRE
Production costs can be reduced by 1p per litre over a 12-month period by using CowAlert to improve
fertility alone.
(*Study on 5 farms using CowAlert system over a 12-month period)

1 HOUR
One hour additional lying time provides 1.7kg additional milk in the tank each day!
(Bach et al. 2008)

£320 PER COW
Average cost of lameness case, £320 per cow.
(Willshire & Bell, 2009)

270 – 857KG
Lameness reduces milk production by between
270 – 857kg per lactation. The reduced milk production may occur up to 5 months after treatment for lameness!
(Huxley, 2013)

8 LITRES LESS
A lame cow on average produces 8 litres of milk less per day compared with
non-lame cows.
(Blackie et al., 2011)
EXCEPTIONAL RETURN ON INVESTMENT?
The below example shows the annual savings you could be making based on small management changes with the assistance of CowAlert, on a UK farm with an average herd size of 150 dairy cows.
MANAGEMENT CHANGES
Simple changes to the management on your farm
BACKGROUND
Average industry statistics
ANNUAL SAVING
Potential annual savings to
your farm business.
REDUCE CALVING INTERVAL
REDUCE NUMBER OF LAME COWS
INCREASE COW
LYING TIME
Avg. cost per day over 365 days per cow is £51
Avg. cost of lameness case, £320 per cow2
60 minutes extra lying time is 1.7kg additional milk3
10 Days
8 Cows
30 minutes
£7,500.00*
£2,560.00*
£13,495.88**
YOUR POTENTIAL ANNUAL SAVINGS
£23,555.88
* The above figures are based on average UK herd size of 150 dairy cows. ** Figure based on current milk price per litre being £0.29 as reported by Defra December 2018.
1. The average cost of a missed heat is £110 per 21 days, equalling £5 per day per cow. 2. Willshire & Bell, 2009 3. Bach et al, 2008
EXCEPTIONAL RETURN ON INVESTMENT
The below example shows the annual savings you could be making based on small management changes with the assistance of CowAlert, on a UK farm with an average herd size of 150 dairy cows.
MANAGEMENT CHANGES
Simple changes to the management on your farm
BACKGROUND
Average industry statistics
Avg. cost per day over 365 days per cow is £51
10 DAYS
ANNUAL SAVING
Potential annual savings to your farm business.
£7,500.00*
YOUR POTENTIAL ANNUAL SAVINGS
£23,555.88
* The above figures are based on average UK herd size of 150 dairy cows.
** Figure based on current milk price per litre being £0.29 as reported by Defra December 2018.
1. The average cost of a missed heat is £110 per 21 days, equalling £5 per day per cow. 2. Willshire & Bell, 2009 3. Bach et al, 2008
WHY USE COWALERT?
The CowAlert system delivers a highly accurate understanding of fertility, health and well-being, allowing the user to improve performance and cost-effectiveness across their business.
With its proven technology, CowAlert has been developed through years of dedicated research. It offers farmers a valuable tool which can be used as your ‘eyes and ears’ 24/7, with the ability to view data on your laptop, tablet or smartphone. We provide first class training and support to our customers and offer regular updates and new modules all designed to improve herd management.
COWALERT HELPS TO:

IMPROVE HEALTH AND
WELL-BEING WITHIN THE HERD

OPTIMISE
MILK YIELD

INCREASE LABOUR
PRODUCTIVITY AND EFFICIENCY

REDUCE COSTS OF
INFERTILITY

INCREASE PRODUCTIVITY
AND SUSTAINABILITY
WITHIN THE HERD

SAVE ON LABOUR,
FERTILITY AND MEDICAL
TREATMENT COSTS
