COWALERT
CowAlert provides you with practical and reliable information which helps you maximise your dairy herd’s performance, whilst saving you time and money. Our goal is to help you optimise the productivity and well-being of your cows and contribute to a sustainable future for your business.
Using a combination of highly accurate data analysis software and our robust wireless sensors, IceQubes, we continuously monitor each cow as she goes about her daily business, automatically collecting detailed information on her patterns of behaviour.
THE BENEFITS AT A GLANCE
HOW COWALERT WORKS
IceQubes are fitted to the rear leg of each cow and use an advanced accelerometer that measures orientation and acceleration across three axes, multiple times per second. Each cow’s movement is recorded constantly, and our algorithms analyse the data collected, providing accurate alerts and information.
CowAlert cleverly turns IceQube’s data into real-time, relevant alerts and information to help you manage and control your herd. Alerting you to her heats, including optimum AI window, lying time and early lameness detection as well as her overall mobility score.
This captured data can then be viewed on the user’s personal dashboard, via a Parlour Interface, desktop, tablet or smartphone at any time.
The CowAlert System comprises a number of modules. You can pick the modules that best meet your requirements.
FERTILITY
Our superior heat detection capabilities have been validated through scientific studies and head-to-head comparisons with other systems, showing our system to be the real leader in the market.
Because we understand that each farm is different, you can optimise the settings for your farm and define your own AI window. In addition to clear alerts, you can also view the full historic data for each cow providing valuable insights into the cycles of your individual cows.

LYING TIME
Lying time is a high priority behaviour. Lack of lying and sleep impacts production and well-being in your herd and your bottom line! Cows have a strong instinct to lie down and rest for 10 to 14 hours per day.
CowAlert monitors your herd 24/7, providing clear insights for each animal, by group and for the entire herd. This enables you to identify issues and monitor the impact of changes to management practice.

LAMENESS
Lameness is one of the most significant issues affecting dairy cattle. It compromises health and well-being and impacts on fertility and productivity. Early detection is extremely important, and our lameness detection module gives you the information required to help you reduce the number, severity and duration of lameness cases.
Lameness Alerts are generated daily to help you identify and prioritise issues and intervene early.

MOBILE MONITORING
CowAlert assesses the mobility of your cows on a continuous basis and works out their daily mobility score. The score uses an industry standard 4-point scale so that you can easily fit the module into your existing management approach.
In addition to generating a mobility score for each cow, the module also shows how your scores are changing over time and how your farm compares to the top 25% in the UK.



