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IceRobotics celebrates a decade of dairy cow monitoring

IceTag sensor launched 10 years ago today

IceRobotics today announced the 10-year anniversary of the launch of the first-generation of its dairy cow monitoring sensor, IceTag. Since then, the IceTag has gone on to become the trusted data-collection technology of animal behaviour researchers and academic institutions across the world.

IceRobotics first introduced the IceTag in 2005, and then followed up with the launch of its IceQube sensor in 2009 before introducing CowAlert in 2011, the company’s commercial system for heat detection and health monitoring of dairy cows.

“Ten years on and we’re going from strength to strength,” said David Bowie, IceRobotics CEO. “We have so many achievements to be proud of – we were the first company to use accelerometers in our sensors and then we introduced the world’s first cloud-based approach to monitoring dairy cows.”

About IceRobotics
IceRobotics is the world’s leading developer and provider of data collection and analysis products for monitoring dairy cow behaviour. Founded in 2002, the company developed the world’s first commercial wireless sensor, cloud-based behaviour monitoring system for dairy cattle. Since then, the company has generated global acclaim amongst the academic community as the leading provider of sensor technologies for cow behaviour monitoring with its IceTag and IceQube products. IceRobotics has commercialised the technology to support insight-based decision making in the dairy farming community through the CowAlert brand. Today, the company remains the leader in cow behaviour research and is a growing force in dairy farming intelligence. For more information, visit